Email marketing for Apple’s Front Row
Tuesday, August 29th, 2006 at 7:09 am by Rakesh
I’m a part-time Macintosh user. It’s a long story, but my wife and I actually got one of the original iMacs as a wedding gift. Yeah, I know, really nice wedding gift (shout out to John!). The best part is that we use it and love it… but I digress. Being involved full-time (and then some) in the “media center” software space and being an occasional Macintosh user, I was intrigued when Apple launched Front Row, a full-screen interface to photos, music, DVDs and videos on the Mac. But I haven’t seen Apple market this very much — no TV ads with mentions of Front Row, not a lot of play in Jobs’ keynotes, etc. I suspect it was the equivalent of someone’s 20% time at Apple and got the greenlight because people at Apple were intrigued by it, but who knows, maybe it was a requirementthat came from the top down.
Anyways, Apples seems to finally be giving Front Row some airtime in their marketing, as evidenced by this e-mail that I received last night:

I’m a part-time Macintosh user. It’s a long story, but my wife and I actually got one of the original iMacs as a wedding gift. Yeah, I know, really nice wedding gift (shout out to John!). The best part is that we use it and love it… but I digress. Being involved full-time (and then some) in the “media center” software space and being an occasional Macintosh user, I was intrigued when Apple launched Front Row, a full-screen interface to photos, music, DVDs and videos on the Mac. But I haven’t seen Apple market this very much — no TV ads with mentions of Front Row, not a lot of play in Jobs’ keynotes, etc. I suspect it was the equivalent of someone’s 20% time at Apple and got the greenlight because people at Apple were intrigued by it, but who knows, maybe it was a requirementthat came from the top down.
Anyways, Apples seems to finally be giving Front Row some airtime in their marketing, as evidenced by this e-mail that I received last night:

Ever had the desire to wirelessly share recorded TV content, videos, music, and pictures to televisions throughout the house? For those of you who said yes, Hauppauge now has answered your demands with their new 




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